S O U T H - H O U S E

August 2025 Project Concept: “How Home Feels”
Bedroom 2, Inspired By the Suite Vendôme (at the Ritz Paris)

Elegant hotel bedroom with ornate cream and gold decor, a large upholstered bed with white linens, a chandelier hanging from a detailed ceiling, and large windows with heavy drapes. There is a wooden desk with a lamp and a flower vase, along with fra
Luxurious bedroom with a large bed, pink and beige curtains, chandelier, gold accents, and elegant furniture.
Two housekeeping staff members making a bed in an elegant, vintage bedroom. The room has cream-colored walls with gold accents, a large headboard with green striped upholstery, and a framed portrait above the bed. There are matching nightstands with
Luxurious hotel bedroom with ornate decor, featuring a large bed with striped bedding and a canopy, elegant curtains, a chandelier, framed portraits, a wooden desk with a lamp and flowers, and vintage furniture.

Timeline

  • August 1 - 4, 2025

    Already Purchased: Vintage Curtains for the ‘backgrop’ (Gigi, you’re going to DIE! It’s so stunning, it looks like this.

    Cornince Painting: We got so lucky to find a piece of art almost identical to the one at the Ritz Paris, so I am very excited about that!

    Missing:

    The Actual Valance Piece (like this), I am hoping we get lucky at the Antique Stores, but we may have to order something (That is the Est. August 8 - 10 delivery)

    Shades for the Chandelier (Arrival in two days)

  • August 8 - 10
     (est. Time)

    I am ordering a couple of them today just to have the options as these will take the longest to arrive.

  • Assuming everything comes on time by August 8th, we prep the 9th (I am taking my Birthday off the 10th of August),

    August 11 - 15 will be the project days. I have given this longer timelime to accomodate the 4 guest check-in/out

    Isabella Working at South House 11 & 15 (afternoons)

    Villa Lina Content Day (12th)

    Gigi’s & Leah’s Schedule at the Other Properties

    Hoipefully this allows time to work on it a bit each day since we also have to remove all other furniture OUT to do the content days After…

  • We will be shooting the Instillation with the DJI mini & Iphones as most of the media of the instillation in this will be ‘timelapsed’.

    The Nikon and new lenses will be sent from the USA when the Other lense arrives to my Fathers house.

    EST shipping time and arrival is August 10, 2025. We only need this for the August “How Home Feels” Series.

  • Updates

    All shipments originating from New York are experiencing delays.

    Outstanding items: Nikon body, two Nikkor lenses, DJI 3 (video), and rotating tripod.
    Status: Entered Milan on August 14; expected arrival in San Gregorio da Sassola on Monday, August 18.

    &Eden Products:
    Status: Registered at Tessera, Italy warehouse on August 14, 6:01 P.M. No further updates. Local post office has indicated likely arrival on Monday or Tuesday, following the holiday weekend.

    Vintage tassels: Non-critical to content. Last update shows arrival at a warehouse in Turin prior to the holiday, with no subsequent movement.

    Content Timeline
    (subject to product delivery arrivals, this is just our current update).

    Tuesday, August 19:
    On site: Gigi, Ashley, E, Isabella ½ day filming (pending delivery times).


    Wednesday, August 20:

    Full morning filming session.

    Afternoon: Initial editing of clips and color grading.

    Thursday, August 21:

    Delivery to Nikolai.

    Coordination call with Nikolai & Ashley to confirm execution plan.

    Thursday, August 21 – Friday, August 22:

    Nikolai to begin uploading all content to editor.

    First video delivery: Targeted for August 22 or 23, dependent on upload schedule.

    Note: Uploading raw video files can require up to 12 hours per transfer. Then editors need time to really ‘be creative’ and edit. A 24-hour buffer has been allocated to ensure timely delivery.

Moulding Cornince Inspo/
Colour Fill - In

Since we were not able to do the Valance in Pink, I’ve chosen the pink moulding to give it this pop of colour.

Pink ornate wall paneling and door with gold handle in a luxurious interior
  • A bedroom with a large bed with white sheets, two decorative pillowcases with a floral pattern, and a dark blue throw blanket. Behind the bed is a floral tapestry wall hanging. On each side of the bed are matching nightstands with modern lamps. In front of the bed is a wooden trunk with books and a bust sculpture on top.

  • A bedroom with a floral upholstered headboard, a white bedside lamp attached to the wall, a wooden nightstand, a green plant in a decorative vase, and part of a white bed with a wooden bolster pillow.

    Any Missing Colour or Texture we can't Source with The Curtains ... I plan to just use Pillows to 'fill - in'

  • Close-up of a neatly made bed with a textured beige woven blanket, adorned with three pillows in varying shades of beige and one with a floral pattern. The background features a white brick wall, a framed picture, and a black nightstand with a stack of books, a small decorative object, on top. A wall-mounted black and white lamp illuminates the nightstand, and a potted plant with green leaves sits beside it.

  • A neatly made bed with a navy blue headboard, beige bedding, decorative pillows in shades of beige and blue, a nightstand with a tall glass vase containing pampas grass and green leaves, and a textured brown wall with a pattern of elephants. A wall-mounted lamp provides lighting.

August 2025 Content

“HOW HOME FEELS”

“How Home Feels” Content Series

This content window is reserved for our next visual immersion: How Home Feels — a sensory-forward editorial designed to showcase the new bedroom space at South House. Similar in tone and quality to our Bedroom One series, these content days will focus on capturing both stills and video, with the addition of our upgraded camera setup allowing us to complete dedicated Pinterest-ready imagery as well.

The sample content slated includes:

  • Quiet morning rituals

  • Layered textures and natural light

  • SEO Friendly ‘breakfast in bed’ content to push to Pinterest (reintegration back to IG posts)

  • Create Home Clips Nikolai Can include in the monthly video Positions addittionaly with @eliteclasis, @countrysidecastles, & @provincialleisure (this should help raise engagement across all pages, they have collective profile views of 2M per 30 days including my profile @ashleymlands)

&EDEN is now an official partner for this project! Videos will include:

  • Fragrance, movement, and the intimacy of space

  • Clips inspired by the reference below, but centered on home products — with a focus on fragrance, candles, flowers, and books, rather than food.

S O U T H - H O U S E
A breakfast table with a cup of coffee, a tray of pastries dusted with powdered sugar, a small bowl of butter, a glass of olive oil, and a piece of butter on a silver dish. There is also a blue and white ceramic teapot, a small cup with milk, and var
A woman with blonde hair sitting on a bedroom bed with a young girl reading a book. The room has elegant beige drapes, a framed landscape painting above the bed, and a nightstand with a flower vase and framed photos.
Two women in bathrobes and towels, one with a pink headband and the other with a towel wrapped around her head, are relaxing on a decorated bed in a luxurious bedroom. They are holding glasses of champagne, with a laptop, skincare products, and a bou
Breakfast tray with bread, croissant, muffins, eggs, coffee, and condiments on a bed.
A hand holds a white cloth napkin with a teddy bear embroidered on it. On a wooden table, there is a metal bowl with wrapped candies, a metal bucket, a framed sign, a decorative tray with silver jewelry, a lamp, and a small table lamp in the backgrou
Unmade bed with white bedding, a tray with breakfast items, a vase with yellow flowers, bedside lamps, and a cream-colored headboard in a cozy hotel room.
A cozy hotel bed with white pillows, a tray with a cup of coffee, glasses, newspapers, a plate with a slice of bread, beside a wooden nightstand with a lamp, glass of water, and a book, with patterned curtains and a lamp in the background.
A woman in a white bathrobe lying on a bed, hugging a small white dog, with a tray of breakfast foods including bread, tea, and eggs nearby.
A table set with various breakfast foods including croissants, fresh fruit (kiwi, blueberries, blueberries with a tart), whipped cream, cheese slices, a cupcake with red jam, and a candle in a silver holder. The tablecloth is white with lace details.
A woman in white pajamas sitting on a bed, drinking from a cup with closed eyes, surrounded by breakfast items, glasses, an open book, and a pair of glasses, in a hotel room with ornate headboard, floral wallpaper, and bedside lamps.
A table setting with white, silver, and gold dishware, including teapots, cups, and plates, arranged on a white tablecloth.
Breakfast tray on rumpled white bed with croissants, grapes, cheese, tea, and floral decoration.
A luxurious bedroom with a bed featuring white satin pillows and a decorative headboard, draped with drapes and curtains in patterned fabrics, and framed artwork hanging on a wall with green striped fabric.

This is the current Spotify Playlist for the project - It will feature on the stories to help create a full concept and vibe for the project.