I am proposing San Gregorio da Sassola — The Official Instagram Initiative
In Association with the Mayor’s Office of San Gregorio da Sassola
A Community-Driven, Cinematic, and Bilingual Digital Presence that will be managable be selecting key individuals to participate year - round…
(Inspired by the the Official Poli Page)

✨ Purpose of the Page

To create an official Instagram presence for San Gregorio da Sassola, curated in association with the Mayor’s Office, as a trusted, bilingual landing spot for:

• Locals (community updates, events, property restoration)

• Travelers (guides, photography, cultural context)

The page will blend cinematic storytelling with official credibility, encouraging both pride and participation.

🎯 Goal: To unify local communications, highlight the borgo’s heritage, attract thoughtful tourism, and strengthen civic identity — all under the guidance and recognition of the Comune.
It also serves as a strategic foundation for future real estate initiatives, positioning San Gregorio as a destination for thoughtful restoration and investment. It can also serve as a bi - lingual community board — a place to share local opportunities, from extra hands needed on the farms or volunteers for village projects, to seasonal positions within the Airbnbs.

🏛️ Official Partnership

This page will operate in association with the Mayor’s Office, using the Comune’s seal and official branding.
It will be community-driven, but carry the authority of an endorsed municipal channel.

📲 Proposed Instagram Handle

@VisitSanGregorioDaSassola

(We will use AI to indentify which SEO ‘names’ in the bio will help travelers locate the page among other strategies)

🔐 Login Access & Role Assignments

To maintain consistency, security, and creative diversity, logins will be assigned to five approved contributors. Each participant will hold a distinct editorial focus and posting responsibility.

Name - Role - Focus - Login Access


Stefano
Official Brand Ambassador to the Mayor
Property revitalization, festival and event announcements (coming from the Mayors office), official updates✅

Simone
Agricultural & Historical Liaison to the Towns historical Society, event announcements (coming fromhistorical Society) local farming,
bilingual educational content✅

Leah
Hospitality & Tourism Co-Director focused on Guest experience, Airbnb content,
“Where to Eat/where to Shop”, “meet the locals” features✅

Ashley
Hospitality & tourism Co - Director/Photography
Airbnb Content, Cinematic seasonal Photography of San Gregorio da Sassola, community storytelling, brand partnerships✅

Coraline
Events & Agri-Tourism CommunicationsLocal event promotion, agriturismo updates with Simone, community highlights✅

Each user’s access is personalized, ensuring the page remains secure and aligned with the Comune’s goals

👥 Contributor Roles & Responsibilities

🧭 Stefano – Official Brand Ambassador

• Liaison between Mayor’s Office and property owners

• Shares renovation news, available spaces, public projects

• Highlights festivals, sports events, and official initiatives

• Encourages residents to submit property stories and photos
  

🌾 Simone – Agriculture & History

• Liaison with Historical Society and local farmers

• Creates bilingual posts on seasonal crops, traditions, and folklore

• Offers mini-tour videos for visitors exploring the area

• Shares Historial renovation news (churches, etc)

• Showcases San Gregorio’s rural legacy and authenticity
  

🏡 Ashley & Leah – Hospitality Directors

• Present cinematic images of local Airbnbs and the guest stays

• Add QR codes in rentals linking to the Instagram page

• Post visitor guides (“Where to Shop,” “What to See”)

• Highlight castle weddings, local artisans, and culinary traditions

• Maintain professional quality in visual direction and captions

• Posting Ads looking for local workers
  

🐝 Coraline – Events & Agri-Tourism

• Shares upcoming events: bee season, small fairs, agri-gatherings

• Features local producers and farm experiences

• Works with Simone to cover cultural and seasonal highlights
  

🎬 Éros & Ashley – Media Collaborations

• Announce podcast guests that feature notable Italian Public Figures & Celebrities

• Promote episodes where locals of San Gregorio da Sassola can tune in and participate

• Strengthen cultural bridges between local heritage and modern storytelling

(No direct login required; posts coordinated via Ashley)

👩‍👧 Approach Local Mom Ambassadors (e.g., Magda)

• They Submit monthly photos of children’s parades, school events, and family life

• Content submitted via WhatsApp or DM to login holders
  (No direct login required)
  

✍🏼 Editorial Approach

• Bilingual Posts (Italian / English)

• Monthly content schedule by role: Each contributor will commit to a minimum of three posts per month, ensuring a consistent rhythm of at least fifteen posts monthly, year-round.
  

• Cinematic visuals — warm tones, natural light, poetic storytelling. Wholesome Family - Oriented focus.
  Think Old - school Disney meets Italian Gilmore Girls
  

• Monthly themes: Heritage, Hospitality, Harvest, Festivals, Family