FROM NEW YORK TO Y’ALL
Provincial Leisure & Éros Brousson Hit the Road South
New York → Washington, D.C. → Bristol → Nashville → New Orleans → Austin
This fall, Provincial Leisure and Comedian Éros Brousson are heading south — beginning in New York City and traveling through Washington, D.C., Bristol, Nashville, and New Orleans before arriving in Austin, Texas. With an audience of more than 2.3 million across social platforms, Éros Brousson has built something more valuable than reach: a highly engaged global community whose interest extends beyond his content to the places he visits, the experiences he shares, and the destinations he introduces them to.
Along the way, we’ll document the hotels worth checking into, restaurants worth making a reservation for, places worth pulling off the highway to see, and the people and businesses shaping each destination.
The result: one continuously unfolding editorial journey across six American cities, told through original photography, video, social content, and Provincial Leisure’s signature destination guides.
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FROM NEW YORK TO Y'ALL
✳︎ FROM NEW YORK TO Y'ALL
BE PART OF THE JOURNEY
From New York to Y’all is being built one stop at a time — and we’re currently selecting the hotels, restaurants, destinations, experiences, and local businesses we’ll feature along the way.
From a single dinner in Nashville to a hotel stay in New Orleans — or a partnership spanning multiple destinations — collaborations can take shape at any point in the journey.
Hotels, restaurants, bars, tourism organizations, cultural institutions, local businesses, experiences, and brands located along the route are invited to introduce themselves. Opportunities are organized by city below, or you can reach us directly about the project at roadtrip@provincialleisure.com
“Nothing behind me, everything ahead of me.”
— Jack Kerouac, On the Road
NEW YORK CITY
Where the journey begins.Before heading south, we’re beginning at home: New York City. We’ll be documenting the places that make New York worth returning to — from hotels and restaurants to neighborhood institutions, cultural experiences, and the unexpected discoveries that could only belong here.
Want to be part of our New York story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
WASHINGTON, D.C.
The first stop south. From New York, we’ll take the train to Washington, D.C., where the road-trip portion of the journey officially begins.We’ll be exploring where to stay, eat, drink, visit, and experience the city before picking up the car and heading south.
Want to be part of our Washington, D.C. story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
BRISTOL, VIRGINIA
Somewhere worth stopping. Halfway between Washington and Nashville, Bristol turns an overnight stop into part of the story. Sitting directly on the Virginia–Tennessee border, it gives us a chance to explore the smaller destinations, independent businesses, local institutions, and unexpected places that make a road trip worth taking in the first place.
Want to be part of our Bristol story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
NASHVILLE, TENNESSEE
Next stop: Music City.From Bristol, we continue south to Nashville — exploring the city through its hotels, restaurants, music, nightlife, neighborhoods, shops, and the people and places shaping modern Nashville.
Want to be part of our Nashville story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
NEW ORLEANS, LOUISIANA
Then, we follow the road to New Orleans.A city Provincial Leisure has documented before — and one we’re returning to with an entirely new journey around it. We’ll be exploring where New Orleans is now: its hotels, restaurants, bars, historic institutions, new openings, neighborhood favorites, and the places compelling enough to bring us back.
Want to be part of our New Orleans story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
AUSTIN, TEXAS
The road ends in Texas.Our final destination brings From New York to Y’all into Austin.
We’ll close the journey exploring the hotels, restaurants, bars, music, businesses, neighborhoods, and experiences defining the city — and documenting what happens when a journey that began in New York finally arrives in Texas.
Want to be part of our Austin story?
We’re currently considering hotels, restaurants, experiences, local businesses, and collaborations for inclusion.
Suggest a stop
Know a place we shouldn’t miss? Tell us about a hotel, restaurant, bar, shop, attraction, local institution, roadside curiosity, or hidden gem that deserves a place on From New York to Y’all.
FOLLOW THE JOURNEY
From New York to Y’all will unfold across Provincial Leisure and Éros Brousson’s social channels, with new destinations, discoveries, and recommendations added throughout the journey.
PROVINCIALLEISURE.COM
INSTAGRAM — @ÉROSBROUSSON (1M+)
ÉROS BROUSSON — PRESS & FEATURES →
PAST HOSPITALITY PROJECTS
For more than a decade, Provincial Leisure has produced original hospitality photography, editorial content, and destination storytelling for hotels, restaurants, hospitality groups, and destinations around the world.
VIEW PAST PROJECTS →
Planning the perfect birthday celebration for Mom at the Worthington hotel in Fort Worth, Texas!
Sponsored by: Marriott International